![]() ![]() Grabbing a six-pack of beer may prompt the screen to bring up an ad for frozen pizza, for example.Ĭooler Screens isn’t the only company bringing more dynamic digital signage to stores. This knowledge of what you’re picking up can also create more upsell opportunities. In a recent phone interview, John Clavadetscher, President and CCO of Cooler Screens told me that when Cooler Screens hits that 2,500 mark, its screens will have a viewing audience roughly the same size as the Super Bowl every month. Cooler Screens also announced today that it’s technology is up and running in 50 Walgreens across the Chicago area, with plans to roll out to 2,500 Walgreens locations across the U.S. These ad spaces can highlight specific product or price promotions or literally act as a giant TV running a commercial. These big, bright displays not only show the products and prices of what’s inside the cooler, but can also change to become dynamic ad spaces. The aptly named Cooler Screens replaces the plain glass doors traditionally used on coolers in stores with active electronic displays. ![]() This latest round from Verizon Ventures, Microsoft M12, Great Point Ventures, Silicon Valley Bank among others, and brings the total amount raised by Cooler Screens to more than $100 million. "Combining advanced targeting and measurement capabilities, with the impact of life-sized real-world messaging at the point of sale, in-store media is an incredibly powerful addition to the marketing mix, and we are excited to partner with Cooler Screens to transform the in-store marketing category.Cooler Screens, announced today that it has raised more that $80 million in Series C funding ( TechCrunch was first to report the news). "Today's consumer shopping experience bridges the digital and physical worlds, and it's critical for marketers to engage consumers and unify messaging across the shopping journey," said Ari Buchalter, CEO of Place Exchange, in the press release. markets, including New York, Chicago, Miami and Los Angeles. Currently providing more than 90 million monthly views on more than 10,000 screens in 700 retail locations, Cooler Screens can be found in 28 U.S. "As retailers are launching new and evolving formats in their stores and enabling programmatic access to that inventory, this provides the opportunity for our brands to connect with consumers at the point of purchase with a new level of relevance," Megan Pagliuca, chief activation officer of Omnicom Media Group, said in the release.Ĭooler Screens uses contextual targeting to create a connection between brands and consumers immediately prior to selection. Omnicom Media Group will have exclusive access for a limited time to Cooler Screens inventory through Place Exchange, and are looking to drive breakthrough marketing efforts for brands. Cooler Screens can be found in Walgreens, Kroger, Giant Eagle, CVS, Chevron and other locations. ![]() Place Exchange, a supply-side platform for programmatic out-of-home media, has partnered with Cooler Screens to deliver in-store digital media and merchandising platforms for the retail market, according to a company press release.Ĭooler Screens, to enhance the in-store experience, is changing retail spaces like cooler doors into smart digital screens that deliver dynamic, targeted in-store retail messaging and merchandising capabilities. ![]()
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